It’s a good question Heidi. Here have some god karma 🙂 Quite often established websites will only swap with other sites with a similar high PR (Google page rating). For example you may see people say ‘Willing to swap with other sites of a PR3 or higher’.
Fortunately panty sellers aren’t so fussy 🙂 Most people will be happy to swap with you because we all remember what it is like to be new.
The best thing to do is show that you intend to stick around and run your business well. There is nothing worse than adding banners and links in good faith, and then the seller disappears after a month or two, because it means you have to update your links again.
This is for everyone that mayhave been wandering – Banners are good for a Friends page but text links are better on the index page.